MVPs shouldn’t cost more than $4k

MVPs shouldn’t cost more than $4k

We help early-stage founders get their products in the hands of customers at a price they afford.

We help early-stage founders get their products in the hands of customers at a price they afford.

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Projects

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early-stage startups

9.5 out of 10

'value for money' customer rating

Our secret sauce?

We identify and train top 0.1% talent in Kenya and Ethiopia, specifically preparing them for remote work with US or European early-stage startups.

Our secret sauce?

We identify and train top 0.1% talent in Kenya and Ethiopia, specifically preparing them for remote work with US or European early-stage startups.

Top talent

5 months of training and selection. Top 0.1% make it

Top talent

5 months of training and selection. Top 0.1% make it

Senior Leadership

Teams are led by senior engineers and managers

Value for Money

From £1000/month for 280 hours, including tech lead and team

Top talent

5 months of training and selection. Top 0.1% make it

Top talent

5 months of training and selection. Top 0.1% make it

Senior Leadership

Teams are led by a tech lead with senior engineer access if needed

Value for Money

From £1000/month for 280 hours, including tech lead and team

Here's how it works

Day 1: Discovery

You express your interest either via a form submission or over a quick 15 min call to see if we’re a good fit!

Day 3: Submit Details

We’ll send some templates to ensure we adhere to best-practice product development.

⁠Day 5: CEO call

After evaluating submitted documents, we present the work plan, price and contract details, while addressing any final questions or concerns.

Day 8: Interviews or Product Scoping

For "monthly retainer" pricing model, you may interview candidates at this stage. For the ‘fixed quote’ model, we’ll work on detailed Product Requirements Document (PRD).

Day 15: Work start

We set up a dedicated project Google Drive, Slack connect, Linear workspace, Figma workspace, GitHub repository and CI/CD pipeline infrastructure.

⁠Day 100: Work Finish

Once all product requirements have been completed, it’ll be presented to you for final approval.

Here's how it works

Day 1: Discovery

You express your interest either via a form submission or over a quick 15 min call to see if we’re a good fit!

Day 3: Submit Details

We’ll send some templates to ensure we adhere to best-practice product development.

⁠Day 5: CEO call

After evaluating submitted documents, we present the work plan, price and contract details, while addressing any final questions or concerns.

Day 8: Interviews or Product Scoping

For "monthly retainer" pricing model, you may interview candidates at this stage. For the ‘fixed quote’ model, we’ll work on detailed Product Requirements Document (PRD).

Day 15: Work start

We set up a dedicated project Google Drive, Slack connect, Linear workspace, Figma workspace, GitHub repository and CI/CD pipeline infrastructure.

⁠Day 100: Work Finish

Once all product requirements have been completed, it’ll be presented to you for final approval.

Here's how it works

Day 1: Discovery

You express your interest either via a form submission or over a quick 15 min call to see if we’re a good fit!

Day 3: Submit Details

We’ll send some templates to ensure we adhere to best-practice product development.

⁠Day 5: CEO call

After evaluating submitted documents, we present the work plan, price and contract details, while addressing any final questions or concerns.

Day 8: Interviews or Product Scoping

For "monthly retainer" pricing model, you may interview candidates at this stage. For the ‘fixed quote’ model, we’ll work on detailed Product Requirements Document (PRD).

Day 15: Work start

We set up a dedicated project Google Drive, Slack connect, Linear workspace, Figma workspace, GitHub repository and CI/CD pipeline infrastructure.

⁠Day 100: Work Finish

Once all product requirements have been completed, it’ll be presented to you for final approval.

Pricing

Pricing

Mini

£1300

| month

For hands-on founders who want to rapidly prototype

Waitlist

2 Apprentices & 1 Tech lead or PM

280 hours of commitment

Mini

£1300

| month

For hands-on founders who want to rapidly prototype

Waitlist

2 Apprentices

280 hours of commitment

Standard

£1700

| month

For founders who want a full-stack web app MVP

Waitlist

Fractional CTO support

4 Apprentices & 1 Tech Lead or PM

Standard

£1700

| month

For founders who want a full-stack web app MVP

Waitlist

Fractional CTO support

4 Apprentices & 1 Tech Lead or PM

Premium

£4000

| month

For seamless experience and fast delivery

Waitlist

1 Tech lead

1 Product manager

Premium

£4000

| month

For seamless experience and fast delivery

Waitlist

1 Tech lead

1 Product manager

Fixed quote

From £9K

| fixed

If you know exactly what you want

40 hours of detailed project scoping

Flexible team composition

Senior Product Manager and CTO architecture

Fixed quote

From £9K

| fixed

If you know exactly what you want

40 hours of detailed project scoping

Flexible team composition

Senior Product Manager and CTO architecture

See What Our Clients Say

Rafael Solari

CTO, Tally - a market leading SaaS with customer controlling $30B+ worth of assets

“In the past few months, they have built up a full-stack Tally notification app from the ground-up. It’s been amazing working with a self-directed team of students.”

See What Our Clients Say

Rafael Solari

CTO, Tally - a market leading SaaS with customer controlling $30B+ worth of assets

“In the past few months, they have built up a full-stack Tally notification app from the ground-up. It’s been amazing working with a self-directed team of students.”

See What Our Clients Say

Rafael Solari

CTO, Tally - a market leading SaaS with customer controlling $30B+ worth of assets

“In the past few months, they have built up a full-stack Tally notification app from the ground-up. It’s been amazing working with a self-directed team of students.”

Frequently Asked Questions

What is your Price Guarantee?

We price-match the quotation that you receive from any established service provider offering the same services as we do.

How good our the devs, really?

You are welcome to see their portfolio, assign them test or interview them if you wish to do so before taking on a team on the retainer model.

How can you claim they are “top 0.1%”?

There are roughly 1200 students in Kenya who get straight A’s in the KCSE every year. About 14% of them attended our partner high schools which we exclusively recruit from. Out of this pre-selected pool, only the top 10% reach the Tison apprenticeship stage.

What is your Quality Guarantee?

Fixed quote: we guarantee delivery up to the specifications. If the delivery is not completed by the date we promised, then we’ll continue at no extra charge until the project is done. Staff augmentation: For the monthly retainer model, you interview the candidates first. If it doesn’t work out then you can swap them out at no extra charge!

Frequently Asked Questions

What is your Price Guarantee?

We price-match the quotation that you receive from any established service provider offering the same services as we do.

How good our the devs, really?

You are welcome to see their portfolio, assign them test or interview them if you wish to do so before taking on a team on the retainer model.

How can you claim they are “top 0.1%”?

There are roughly 1200 students in Kenya who get straight A’s in the KCSE every year. About 14% of them attended our partner high schools which we exclusively recruit from. Out of this pre-selected pool, only the top 10% reach the Tison apprenticeship stage.

What is your Quality Guarantee?

Fixed quote: we guarantee delivery up to the specifications. If the delivery is not completed by the date we promised, then we’ll continue at no extra charge until the project is done. Staff augmentation: For the monthly retainer model, you interview the candidates first. If it doesn’t work out then you can swap them out at no extra charge!

Frequently Asked Questions

What is your Price Guarantee?

We price-match the quotation that you receive from any established service provider offering the same services as we do.

How good our the devs, really?

You are welcome to see their portfolio, assign them test or interview them if you wish to do so before taking on a team on the retainer model.

How can you claim they are “top 0.1%”?

There are roughly 1200 students in Kenya who get straight A’s in the KCSE every year. About 14% of them attended our partner high schools which we exclusively recruit from. Out of this pre-selected pool, only the top 10% reach the Tison apprenticeship stage.

What is your Quality Guarantee?

Fixed quote: we guarantee delivery up to the specifications. If the delivery is not completed by the date we promised, then we’ll continue at no extra charge until the project is done. Staff augmentation: For the monthly retainer model, you interview the candidates first. If it doesn’t work out then you can swap them out at no extra charge!

Frequently Asked Questions

What is your Price Guarantee?

We price-match the quotation that you receive from any established service provider offering the same services as we do.

How good our the devs, really?

You are welcome to see their portfolio, assign them test or interview them if you wish to do so before taking on a team on the retainer model.

How can you claim they are “top 0.1%”?

There are roughly 1200 students in Kenya who get straight A’s in the KCSE every year. About 14% of them attended our partner high schools which we exclusively recruit from. Out of this pre-selected pool, only the top 10% reach the Tison apprenticeship stage.

What is your Quality Guarantee?

Fixed quote: we guarantee delivery up to the specifications. If the delivery is not completed by the date we promised, then we’ll continue at no extra charge until the project is done. Staff augmentation: For the monthly retainer model, you interview the candidates first. If it doesn’t work out then you can swap them out at no extra charge!

See What Our Clients Say

Rafael Solari

CTO, Tally - a market leading SaaS with customer controlling $30B+ worth of assets

“In the past few months, they have built up a full-stack Tally notification app from the ground-up. It’s been amazing working with a self-directed team of students.”

See What Our Clients Say

Rafael Solari

CTO, Tally - a market leading SaaS with customer controlling $30B+ worth of assets

“In the past few months, they have built up a full-stack Tally notification app from the ground-up. It’s been amazing working with a self-directed team of students.”

Top talent

5 months of training and selection. Top 0.1% make it

Top talent

5 months of training and selection. Top 0.1% make it

Senior Leadership

Apprentices are led by several senior engineers and managers.

Value for Money

From £1000/month for 280 hours including tech lead

Our secret sauce?

We identify and train top 0.1% talent in Kenya and Ethiopia, specifically preparing them for remote work with US or European early-stage startups.

Pricing

Pricing

Mini

£1300

| month

For the hands-on founder

Waitlist (high demand)

2 Apprentices

280 hours of commitment

Mini

£1300

| month

For the hands-on founder

Waitlist (high demand)

2 Apprentices

280 hours of commitment

Standard

£1700

| month

Bringing ideas to life with robust and scalable web solutions.

5 Days to start

1 Product manager

4 Apprentinces

Standard

£1700

| month

Bringing ideas to life with robust and scalable web solutions.

5 Days to start

1 Product manager

4 Apprentinces

Priority

£2400

| month

Everything from Standard/Mini

Waitlist (high demand)

1 Tech lead

1 Product manager

Priority

£2400

| month

Everything from Standard/Mini

Waitlist (high demand)

1 Tech lead

1 Product manager

Fixed quote

From £9K

| fixed

If you know exactly what you want

40 hours of detailed project scoping

Flexible team composition

Senior Product Manager and CTO architecture

Fixed quote

From £9K

| fixed

If you know exactly what you want

40 hours of detailed project scoping

Flexible team composition

Senior Product Manager and CTO architecture

Pricing

Pricing

Mini

£1300

| month

For the hands-on founder

Waitlist (high demand)

2 Apprentices

280 hours of commitment

Mini

£1300

| month

For the hands-on founder

Waitlist (high demand)

2 Apprentices

280 hours of commitment

Standard

£1700

| month

Bringing ideas to life with robust and scalable web solutions.

5 Days to start

1 Product manager

4 Apprentinces

Standard

£1700

| month

Bringing ideas to life with robust and scalable web solutions.

5 Days to start

1 Product manager

4 Apprentinces

Priority

£2400

| month

Everything from Standard/Mini

Waitlist (high demand)

1 Tech lead

1 Product manager

Priority

£2400

| month

Everything from Standard/Mini

Waitlist (high demand)

1 Tech lead

1 Product manager

Fixed quote

From £9K

| fixed

If you know exactly what you want

40 hours of detailed project scoping

Flexible team composition

Senior Product Manager and CTO architecture

Fixed quote

From £9K

| fixed

If you know exactly what you want

40 hours of detailed project scoping

Flexible team composition

Senior Product Manager and CTO architecture

Here's how it works

Day 1: Discovery

You express your interest either via a form submission or over a quick 15 min call to see if we’re a good fit!

Day 3: Details

We’ll send some templates to ensure we adhere to best-practice product development.

⁠Day 5: CEO call

After evaluating submitted documents, we present the work plan, price and contract details, while addressing any final questions or concerns.

Day 8: Interviews or Product Scoping

For "monthly retainer" pricing model, you may interview candidates at this stage. For the ‘fixed quote’ model, we’ll work on detailed Product Requirements Document (PRD).

Day 15: Start

We set up a dedicated project Google Drive, Slack connect, Linear workspace, Figma workspace, GitHub repository and CI/CD pipeline infrastructure.

Day 100: Finish

Once all product requirements have been completed, it’ll be presented to you for final approval.

Here's how it works

Day 1: Discovery

You express your interest either via a form submission or over a quick 15 min call to see if we’re a good fit!

Day 3: Details

We’ll send some templates to ensure we adhere to best-practice product development.

⁠Day 5: CEO call

After evaluating submitted documents, we present the work plan, price and contract details, while addressing any final questions or concerns.

Day 8: Interviews or Product Scoping

For "monthly retainer" pricing model, you may interview candidates at this stage. For the ‘fixed quote’ model, we’ll work on detailed Product Requirements Document (PRD).

Day 15: Start

We set up a dedicated project Google Drive, Slack connect, Linear workspace, Figma workspace, GitHub repository and CI/CD pipeline infrastructure.

Day 100: Finish

Once all product requirements have been completed, it’ll be presented to you for final approval.

DirectEd Development Ltd

DirectEd Development Ltd

Local Time ( IST )

18:46:35

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DirectEd Development Ltd

Local Time ( IST )

18:46:35

Calendar Icon

DirectEd Development Ltd

Local Time ( IST )

18:46:35

Calendar Icon

DirectEd Development Ltd

Local Time ( IST )

18:46:35

Calendar Icon

DirectEd Development Ltd